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2025 Study

Second Latin American Study on Marketing & Sales in Technology Companies.

Download the report for free

How much did technology companies grow in 2025?

What were their main lead sources? What are the challenges for 2026?

Discover the answers to these questions and many more key insights on growth, strategies, and industry challenges by downloading the report.

 
About the Study

We conducted an online survey between November and December, with participation from founders and CEOs of more than 90 companies across Argentina, Chile, Uruguay, and other countries. Respondents answered questions about marketing and sales practices within their companies, as well as their expectations for 2026.

The study reveals key insights on growth, strategies, and challenges across the sector, including:

• How 2025 performed
• Their primary market
• Their main lead sources
• Which strategies are most effective and which are least effective
• How much budget is allocated to marketing and how it is distributed
• The main challenges for 2026
• And more

 

Who are we

About marketminds

We are a Strategic Marketing agency focused on empowering founders and companies to take their marketing and sales strategies to the next level.

Some of our services include:

 

Fractional CMO Services

We act as your Fractional Marketing Manager, helping you professionalize the function and take your initiatives to the next level.

Strategic Planning

We embed ourselves within your company to co-create a strategic Marketing and/or Sales plan.

C-Level Personal Brands + Outbound

We position leaders as trusted authorities to build credibility and open doors through outbound strategies

Fractional CMO Teams

Your marketing team with specialized profiles, led by a CMO without the cost 

Our clients

Companies that trusted us

Hablemos
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Testimonials

What our clients say

Carlos

Founder & CEO

Carlos A. Delcid - Puzzle

Since our first meeting, I knew I had to work with Margarita (CEO at marketminds) in some capacity. Right after, I was fortunate to have her join our team as a Marketing and Sales advisor. Given her previous experience, her points of view and recommendations were very applicable to our industry. I also valued that she could present things in a way that made sense to everyone, regardless of their role.

Allison Kellman - Whitespectre

Co-founder & CPO

Allison Kellman - Whitespectre

Working with you has been such a pleasure - your perspective, insight, and support made a real difference for our team. 

I only wish we had brought you in sooner.

Hablemos

Customized Marketing and Sales Strategies to Drive Measurable Results

We’re passionate about working with companies that are committed to professionalizing and scaling their marketing and sales functions. We want to help amplify your company’s value and support your growth.

Are you looking to improve your results in 2026?

If you feel that your marketing initiatives lack a clear strategy and plan, that your marketing and sales teams should be better aligned, that you’re not getting the visibility your company needs, and that you want to move faster and experiment to optimize results, marketminds can help.